About us
ABOUT US
Shaping our floral future
With the challenges our planet faces today,
communities of florists are uniting
to minimize environmental impact.
Discover New Floral Opportunities
Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.
Start with the florist – understand their needs and provide the finest blooms.
Transforming the floral industry is achievable.
We’ve done it before.
Meet our floral experts
Dedicated professionals enhancing your floral business
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our floral business. He enjoys being hands-on in developing our product offerings, marketing strategies, and customer service initiatives.
Mich Stark
Chief Floral Officer
Mich brings a wealth of experience in the floral industry, having spent over a decade in various roles that have honed his expertise in supply chain management and customer relations. His passion for flowers and dedication to excellence make him a valuable asset to our team.
Aline Turner
Chief Operations Officer
Aline is a passionate floral expert who truly loves her work. She mentors over 100 in-house floral designers and supports a community of thousands of florists.
Iris Joe
Chief Financial Officer
Iris, with her extensive floral industry experience, helps us analyze market trends and improve sales. She is dedicated to driving growth and brings her expertise to elevate our business.